Global Marketing: Practical Insights and International Analysis Carlyle Farrell

ISBN: 9781446252635

Published: October 29th 2015

Hardcover

360 pages


Description

Global Marketing: Practical Insights and International Analysis  by  Carlyle Farrell

Global Marketing: Practical Insights and International Analysis by Carlyle Farrell
October 29th 2015 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 360 pages | ISBN: 9781446252635 | 3.77 Mb

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.MoreThis new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students learning Spotlight on Research and Expand Your Knowledge, introducing students to some of the seminal scholarly research undertaken in the field Real World Challenges offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https: //study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students



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